Cookie guidelines

This privacy policy extends to the recorded and utilised personal data which is collected upon making contact, visiting the website, making requests or calls under certain circumstances. Please take a moment to read the information below. This will explain how the Semino Rossi website handles your personal data, what kind of data is recorded, how and for what purpose this data is used, to whom this data is transmitted and how personal data is protected. Your personal rights have the highest priority and the Semino Rossi website makes every possible effort to protect these rights. Any obligations relating data protection rights which extend beyond this privacy policy remain unaffected.

Why is personal data recorded?
Your personal data is recorded and used in order to optimise customer service, to enable easier website access and to provided tailored services. Your personal data can be used to provide you with information about the latest products, special offers and developments which may be of interest to you. If you are not interested in staying up to date about the latest developments as well as product and service information, please let us know.

Which data is recorded?
There are a number of situations where your personal data can help us to offer a better service. For example, you might be asked for personal information if you wish to start a transaction. We only ever ask you for information which is relevant to the respective situation. This includes names, postal addresses, telephone numbers, e-mail addresses and preferred means of contact. Moreover, information is recorded for market research purposes, such as customer activities, in order to get to know customers better and thereby be able to provide a more effective service. This data is used to determine what information is really useful for customers and which areas of the website and internet services interest them the most.

Is personal data transferred to third parties?
We take the protection of your personal data rights very seriously. No contact information is sold or leased to other providers. From time to time, we may be forced to disclose your personal data due to legal provisions or processes.

How is your personal data protected?
All possible precautionary measures are taken in order to protect your personal data against loss, theft and misuse, as well as to protect it against unauthorised access, transferral, amendment and destruction.

The integrity of your personal data
We ensure that your personal data is always correct, complete and up-to-date for the intended purpose. Corresponding protective measures are implemented to this end. Of course, you always have the right to access and the personal data you have provided, or to request your personal data by getting in touch with us by e-mail.

Questions about protecting personal rights
If you have any questions or concerns about the privacy policy, please get in touch and send us a message. You are welcome to query the data we process about you, where this data comes from and what it is used for. You can also request the deletion of data processed without your permission. The provisions of the data protection act apply. The Semino Rossi website is authorised to change this privacy policy from time to time. If significant changes are made, the relevant notification together with the updated version of the privacy policy will be published on our website.

Cookies and other technology
We use ‘cookies’ and other technology in order to gain a better insight into which areas of the website are visited, where visitors are active on the website and who much time they spend on the various pages. This further improves the design and functionality of the website, orientated towards your requirements, offers even more comfortable navigation and examines the efficiency of our customer communication. Moreover, cookies and other technologies are used in order to market products and services and operate effective online advertising.

Certain information is automatically recorded and saved in protocol files. This information includes internet protocol addresses (IP addresses), browser types, internet service providers (ISP), reference/end pages, operating systems, date/time stamps and clickstream data. ‘Click through URLs’ which are linked to the content on the website are used in some e-mail messages. If you select this kind of URL address, you will pass through a web server before reaching the actual target website. This ‘click through’ data is used to determine which topics are of interest to readers and to measure the efficiency of the customer communication. If you wish to prevent this kind of data from being recorded, do not click any text or graphic links in the e-mails. Moreover, ‘pixel tags’ collect which areas of the website were visited and how effective searches are. Pixel tags are also sent in e-mail messages in an appropriate format and check whether e-mails are opened and therefore correctly delivered.

Commitment to the protection of your personal rights
We take the protection of your personal data rights very seriously. These guidelines are sent to all employees and security procedures in order to protect your personal rights within the company are strictly implemented. The website contains links to other companies. The Semino Rossi website is not responsible for how these companies operate. It is recommended that you find out about the privacy policies of these companies.

Use of external services

This website uses the following external tracking services:

  • Google Analytics Universal Tracking
  • Google AdWords Conversion
  • Google AdWords Remarketing
  • Facebook-Plugins
  • Google +

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google“), 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses cookies, text files which make it possible to analyse your use of the website. The data generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use these transferred data for the purpose of evaluating your use of the website, compiling reports on website and furthermore providing other services relating to website activity and internet usage. Google may also transfer these data to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

In the case that IP anonymisation is activated on the website, your IP address will be shortened beforehand by Google within the Member States of the European Union or the European Economic Area. The full IP address will only be transferred to a Google server in the USA and truncated there in exceptional cases. The IP anonymisation is activated on this website.

You can prevent the storage of cookies in the context of Google Analytics by selecting the appropriate settings in your browser software. Please be aware, however, that you may not then be able to make full use of all the functions of this website.

Moreover, you can prevent the capture of data by Google by downloading and installing a browser plug-in available at the following link:


Use of Facebook plugins
This website uses plugins for the social network, which is operated by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (‘Facebook’). If you call up the intended internet site via such a plugin on our website, a connection is made to the Facebook servers and the plugin is thereby represented on the internet page through notification to your browser. This transmits which of our internet pages you have visited to Facebook. If you are logged in to Facebook as a member, Facebook assigns this information to your personal Facebook user account. When using the plugin functions (i.e. by clicking a ‘Like’ button or leaving a comment), this information is also assigned to your Facebook account; you can only prevent this by logging out before using the plugin. You can find out more information about how Facebook collects and uses your data, about your rights in relation to this and the options to protect your private sphere in the Facebook privacy policy.

Use of AdWords remarketing
This website uses cookies with the purpose of contacting visitors via remarketing campaigns with online adverts at a later date in the Google advertising network. Third party providers such as Google use cookies on the basis or a visit to this website in order to switch on remarketing adverts. You have the option to deactivate the use of cookies by Google by calling up the site to deactivate Google at 


Certain information is gathered depending on your web browser settings. These are automatically sent by your browser to the website operator using a cookie when you visit this website. This information usually concerns your computer assigned IP address as well as the type of operating system and browser installed.

A cookie is a small text file that is stored on the hard drive of your computer by a web server. A distinction is made between “session cookies” and “permanent cookies”.

Session cookies:
A session cookie is applied with every visit to this website. A randomly generated, unique identification number is assigned to your computer therein. The validity of a session cookie automatically expires when you close the browser. The session cookies are used to support the functionality of the website and to find out more about your usage of the website, i.e. which pages you visit, which links you use and how long you spend on each page.

Permanent cookies:

Provided that it is permitted, permanent cookies will be applied. These cookies do not expire when you close your browser, but rather remain on the hard drive until they expire after a specified time span or are deleted. The web server identifies the permanent cookie stored on the hard drive of your computer every time you visit this website. By issuing such a permanent, unique identifier for your computer, preferential settings and your usage patterns can be stored in a database. Furthermore, it is possible to determine how frequently you visit this website, how your user habits change and how effective the promotional activities of the website are. No personal data is contained in this information, but rather only the actions you make on your computer.

If you access the website via an email that was sent to you, or a “user identity” was created during one of your visits, the information provided by the website or third-party cookies is linked to any information in the data records of the website provider, from which conclusions can be drawn about your identity.

Consent to the use of cookies: Your prior consent is not required for session cookies as they are necessary for the functioning of the website and expire as soon as you leave the site. The use of permanent cookies, which store your preferred settings as well as your usage patterns, that are not exactly necessary for the functioning of the website, requires your prior consent. By using the website, you agree to the use of permanent cookies, provided that you have not prevented the installation of cookies by changing the settings on your computer. This is also applicable to third-party cookies.

Web beacons: The website may contain pixel graphics. These are called “web beacons”, “single-pixel GIFs” or “clear GIFs”. Third-parties can use web beacons in order to learn more about the behaviour of visitors to their website and measure the impact of promotional activities. Web beacons may also be used in promotional e-mails to determine whether they have actually been opened and user activity triggered. The information contained in web beacons is only linked to your personal data with your prior consent. By clicking on a link in promotional e-mails, which are sent to you with your consent, you agree to the use of web beacons, provided that you have not prevented the installation of web beacons by changing the settings on your computer.

Cookies used currently on the website: Current status of our cookie use, its purpose, its impact on privacy as well as its permanence:

  • Session ID: The web server may generate session cookies that are necessary for the use of certain interactive elements of the website (e.g. contact forms or login). The cookie contains a session ID, by which your visit is distinguished from those of other users, which visit the website at the same time. Session cookies are regarded as necessary for the use of the website and do not require your consent.
  • Analytics: The website uses Google Analytics. Google Analytics creates several first-party cookies, with which it is ensured that each successive visit to the website can be assigned to the same (unique) visitor. The manner in which you came across the page can also be established.
  • Website navigation: The content management tool creates several first-party cookies. These refer to session cookies that are deleted as soon as you close your browser. These cookies enable the proper functioning of our website. This data is aggregated and can be assigned to any person.
    Based on the data that is collected using these first-party cookies, reports are generated in an aggregated form, which provide information on how visitors get to the website and use this. Findings on general user behaviour can be obtained using these reports. These findings are used to update and improve the website.
  • Third-party cookies: Third-party cookies are cookies applied by partners. If it is permitted for these partners to embed a cookie on a page of the website, the website provider indicates the guidelines and clarifies the fact that the collection of information using such cookies requires the consent of the user. You can refuse such consent by changing your computer settings.
    Cookies from advertising partners are used and external content from third parties is embedded in the website. This refers to cookies belonging to the domain of the third party and thus can only be viewed and managed by the third party. These third parties include, amongst others, Facebook and Twitter, whose cookie policy can be viewed on their corresponding websites. Furthermore, the Google-Maps tool as well as the “Like” plug-in of Facebook is used. In the context of this, the privacy policies of these providers apply. The website provider has no direct control over the content of the cookies that these plug-ins generate.
  • Miscellaneous: Occasionally, other services are tested that may apply cookies onto your computer. In this case, the relevant manner of use is listed here.

Changing your cookie preferences
Configuring your Internet browser is a free and effective way to manage cookies. You have the following possibilities:

  • allow the use of all cookies that are integrated in the pages and content you invoke,
    Note: These cookies can only be read by their issuer on the one hand. On the other hand, this process is not definitive. You can deactivate cookies anytime later on (the management of cookies depends on your Internet browser; see corresponding instructions).
  • disable the use of cookies on your device. In this case, the navigation can become impaired. Certain functions require cookies (so it is possible, for example, that your operating system is not recognized or the expected language is not displayed). The website operator does not accept any responsibility for inconveniences due to possible malfunctions of the services should the necessary cookies be unavailable,
  • set your browser so that you are asked for consent before the installation of new cookies on your device.

The type of cookie management depends on your browser. More instructions for use can be found here: